THE ANDALUCIA BIG BY MAD COOL PROJECT CLOSES ITS FIRST EDITION

THE ANDALUCIA BIG BY MAD COOL PROJECT CLOSES ITS FIRST EDITION

The Andalucía BIG by Mad Cool project which took place from August 26 to September 10, had three main legs: Andalucía Music Forum, an international fair for professionals in the sector; Andalucía Live Concerts, a free concert tour through the Andalusian provinces, which has brought music to all corners of Andalusia, and finally, the international festival Andalucía BIG Festival.
These three legs of the general project have had a total of 112,000 attendees, of which 39% were from Andalusia, followed by 31% from the rest of the Spanish communities and 30% from foreign audiences, with a greater presence from countries such as the United Kingdom, Portugal, France and Germany. The ages of the public were between 18 and 52 years, highlighting the age range between 35 and 39 years.

 

 

From the organization of the Andalusia BIG by Mad Cool project, they have promoted local, direct and indirect hiring, thus promoting employment in the city of Malaga and its surroundings, with a labour impact of more than 3,500 jobs generated by this new project in Malaga, thus becoming an economic, social and cultural engine for the Region. Mostly aimed at the service sector: restaurants, hotels, transport…
The direct, indirect and induced economic impact of the global project may be around €25M and it undoubtedly brings with it an exposure of the Andalusian brand at an international level of great value. It is being a mirror of the benefits that the Mad Cool festival in Madrid has already achieved in its 5 editions.
Andalucía BIG by Mad Cool has achieved, thanks to Andalucía BIG Festival , that the community of Andalusia is a reference point of obligatory stop for the great international tours of large-scale artists , which, today, has its European routing in the line formed through Barcelona-Madrid-Lisbon, leaving Andalusia out of this reference European circuit.
In the three days of this first edition, a total of 47 artists have performed, offering unforgettable shows, led by Muse, Suede, Franz Ferdinand, Wolf Alice, Jamiroquai, Vetusta Morla, Biffy Clyro, Michael Kiwanuka, Nova Twins, C. Tangana , Glass Animals, María José Llergo … starring in the debut of Andalucía BIG Festival as an event difficult to forget thanks to its unparalleled line-up.